Social media has become a cornerstone of marketing, especially for businesses in the event industry. Whether you’re managing a wedding venue, conference centre, or a unique event space, leveraging platforms like Instagram, LinkedIn and TikTok can significantly boost your visibility, engage with potential clients, and...
Social media is one of the best ways to spread the buzz about an upcoming event. To maximise your social media marketing efforts, it pays to put some strategy behind your posts. After all, it’s not enough for your followers to see your updates – you want...
Step 1: Define your marketing goals. What is the goal of promoting the event? At first glance it’s obvious: get more attendees to register for our event, but we can be more specific. For example, we can break down the marketing objective into: - Increase awareness. - Increase...