Blog

November starts and London starts preparing for Christmas. Lights and decorations start to pop up all over the city and we start to get ready for the busiest season for events. If you haven’t started planning your Christmas party yet or need a little guidance,...

Halloween is just around the corner, and we want to help you make the most of it! Halloween is now the third most popular festival in the UK behind Christmas and Easter, with Britons spending a record £310m on celebrating last year. All this popularity means it’s...

Event KPIs (key performance indicators) are the best way to track and measure your event’s success. When determining KPIs, your goals and desired outcomes are the best places to start. Goals will guide what you should measure to determine event success. Not every KPI is relevant...

The global pandemic had a significant impact on the events industry. Considering social distancing and lockdown norms, the past two years have seen a faster and heavier reliance on technology, with more and more organisations embracing online platforms, to provide unique and realistic event experiences,...