Selecting a suitable venue for an event might seem straightforward but it is, in reality, much more complicated than it first appears. You should always visit the venue before booking it and take a checklist with you to look out for certain key access points. Planning...
In 2023, the events industry is poised for an exciting year of growth and innovation as event planning continues to rise and new trends emerge. Alongside the rise of virtual and hybrid events, other key trends like sustainability, data collection, and personalized experiences have begun to...
Planning and hosting a conference involve a lot of work. From selecting the best venue to choosing the right speaker, from opting for the right technical tools to delivering a good attendee experience. There are several challenges that companies face while organizing a conference. All...
Step 1: Define your marketing goals. What is the goal of promoting the event? At first glance it’s obvious: get more attendees to register for our event, but we can be more specific. For example, we can break down the marketing objective into: - Increase awareness. - Increase...
Hosting a successful corporate event is an important way to connect with your clients and employees, build and foster relationships and maybe even promote a new product or service. Depending on the purpose of the event, it can be fun and entertaining, or more serious...
The key to planning successful conferences is building the event according to the interest of your audience while keeping the main topic coherent with the values of the organisation. Attendees will be attracted to your event based on what they think they’ll get out of the...
There’s no better way to kick off the New Year than with a great party! But how do you organise one? It might seem a bit daunting at first, but there’s plenty to plan and buy so you put on a great event. To make...
More Data Without a digital platform backing up your in-person event, it’s hard to see who’s registered, who attended, and what they thought about your event. But if you add a platform into the mix, you can easily see QR code check-ins, session attendance, comments, Q&As,...
November starts and London starts preparing for Christmas. Lights and decorations start to pop up all over the city and we start to get ready for the busiest season for events. If you haven’t started planning your Christmas party yet or need a little guidance,...
Halloween is just around the corner, and we want to help you make the most of it! Halloween is now the third most popular festival in the UK behind Christmas and Easter, with Britons spending a record £310m on celebrating last year. All this popularity means it’s...